The Challenge
For Tania’s Beauty Salon, we were asked to create an identity that stood out in the highly competitive hair and nail salon market. Both the graphics and message had to communicate to the public quickly and visually. One challenge was to reduce and re-organize their original lengthy list of services and pricing to fit the content within the constraints of a tri-fold brochure.
Our Solution
We chose a simple but elegant color scheme of black and lime green with gray highlights. We met with the client to help us understand the multitude of services offered and pricing models. Also, the existing logo was hard to read as it was cursive writing over a background image. By simplifying the logo, signage was clearer for customers driving and walking by the salon.
Design Services we Provided
- Logo
- Salon Brochure
- Pricing Sign
- Makeup Announcement
