The Challenge
Whiteboard, LLC is a consulting company committed to helping organizations cultivate, manage, and grow their human capital.
Paul Marciano, the president of Whiteboard and author of the internationally acclaimed book “Carrots and Sticks Don’t Work: Build a Culture of Employee Engagement with the Principles of RESPECT” (McGraw-Hill, 2010) approached us about the need to update his company logo and design logos for his various RESPECT Model programs.
Our Solution
After meeting with Dr. Marciano and getting a better understanding of his offerings, we decided to design a clean, modern logo for Whiteboard that would not overpower other product and services logos used on the same communication materials.
We designed the RESPECT Model logos to be a series of similar logos in gray, white and a unique color to distinguish the programs for each other. The logos were designed in a circle to be used in a stamp-like fashion.
Design Services we Provided
- Company Logo
- RESPECT Model Logos
- Business Cards
- Presentation Template
